With more destination shopping centres being built throughout the UK, the demand for driver access to the centres has resulted in more large scale multi-storey car parks.
Pillar Point Ad Jackets are shock absorbant pads fixed to concrete pillars within multi-storey car parks. A 1.5-metre Ad Jacket is attached to selected pillars at a height of 30cm - ensuring that advertising content is highly visible.
Product - Ad Skins
Pillar Point Ad Skins are printed on resilient 440gsm PVC, which aside from giving additional support to the Ad Jacket, provides tough, long-lasting advertising panels.
Each Ad Skin ranges from between 2-metres and 3-metres in length (depending on the pillar size) which, when wrapped around an Ad Jacket, presents four large, vibrant media panels. Advertisers may choose to use a continuous "wrap" media panel if the creative execution demands it.
Ad Skin Specification
Typically, Pillar Point pillars are 1500mm (H) x 650mm (W) across each face (variations between car parks). At Pillar Point, every effort has been taken to ensure a consistency of media space for every pillar and location.
Typical Panel Width: 650mm
Minimum Panel Width: 450mm
Maximum Panel Width: 1050mm
Bespoke: Including entrances, exits, extra large pillars - please contact Pillar Point.
Pillar Point Studio
Due to the unique nature of Pillar Point's advertising spaces, many advertisers, and their agencies, may prefer to let us adapt existing creative materials before printing.
The Pillar Point studio team will adapt all creative materials to suit the advertiser's (and their respective agencies) specific requirements ensuring that it is ready for printing / installation.